1 Big Secret of Success That Most Entrepreneurs Overlook Every Day

When it comes to business, you hear a ton about revenue, ROI (return on investment) and key metrics like user growth and head count. One thing you rarely hear discussed is the value of culture. Having recently attended The Culture Conference, one of the best conferences for entrepreneurs, executives and social leaders interested in expanding the impact that culture has within their organizations, there’s no question in my mind that culture matters immensely.

Employees and teams who feel empowered work better, faster and more creatively. Airbnb and Indiegogo both know this. So do Asana and Pixar. When a team feels trusted and safe, they’re more inclined to come up with and share new ideas that can move the bottom line. Yet for many organizations and leaders, culture is an afterthought.

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