Looking For Opportunity In Smart Devices? Start With The User

The innovations of the last two to three years are only the beginning. At home, at the office, in the car, in the classroom, smart devices are finding ways to provide information and utility that users can integrate into their everyday lives.

The key here is “users.” While the Internet of things movement includes services and machine-to-machine data exchanges, home automation and smart devices still require a focus on the user at this point. You cannot ignore the human element. A person wears a fitness wearable or turns off the lights because it’s time for bed. The homeowner wants to save money on their electricity bill with a smart thermostat, or in the case of our product, wants a video doorbell so they can feel safe seeing who’s at their door from a smartphone.

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