I had never experienced anything quite like it before. When we first launched our product, orders came flying in and we received coverage from some of the top tech outlets in a matter of days. It seemed like it wouldn’t end. Yet only a few months later, the media stopped calling and customer orders turned into fulfillment issues. The honeymoon was over.
Those are the hard moments when the negative thoughts start taking over. You start to question yourself. Am I good enough? Is this company going to succeed? I have no idea what I’m doing. What happens if I fail?
And that’s when you know you’re in the dip.