You did it! You hit the magic number, thanks to a successful crowdfunding campaign built on preparation, a compelling video, strong promotion and a savvy campaign page. Give yourself a pat on the back and save some energy, because once the buzz of your successful campaign fades, you’ll quickly realize you are accountable to hundreds, if not thousands of contributors, rather than a few VC board members.
SkyBell raised over five times our funding goal with thousands of backers in 50 countries. We entered the development phase looking to turn our home automation concept into a reality, and quickly realized our success depended on our ability to execute our vision and fulfill our orders. It wasn’t easy, but these four principles helped us launch successfully — and turn our own crowdfunded product into a sustainable business.